By Paul O’Shea
Okay, I took some liberty with Shakespeare’s A Midsummer Night’s Dream – but it still holds true that for a company with only 47,000 employees (compare that to 220,000 for Samsung) it has mindboggling impact on the market. It has financial impact like few others – ahead of the iPhone 5 announcement Wall Street said it would set sales records (some say 45 million phones in the first three months) – and in days of global financial instability, having a product that instills confidence in the market is a welcomed event.
The iPhone 5 has the consumer market on fire, even though it was just one of many new tech hot products in the past few weeks. When Apple talks everyone listens because we have come to expect a serious cool factor and are even complacent with the technical wizardry that is behind the functions.
The iPhone 5 features a 4-in. diagonal display to keep pace with the competition, it’s thinner, a little taller, lighter than previous iPhones, and the shell is made entirely from glass and aluminum. It can connect to the 4G wireless networks, has an 8-hour battery, 225 hours in standby, is twice as fast than the previous model due to the A6 processor, has a camera that has lower f-stop to capture more light, captures pictures 40% faster, and has an 8-megapixel camera. It also has a new connector called Lightning – an 8-pin that is 80% smaller than the old 30-pin connector, which is used to charge the phone and transfer data.
If this smartphone stirs up this much excitement then I can’t wait for the iPhone 6.

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