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OLED living up to its promise

A new report from NanoMarkets that will be available June 25th  says that OLEDs are finally showing signs of living up to their potential and becoming more than a niche item.  For example, Samsung is using OLED in its Galaxy smartphones, a phone that exceeded shipments of the iPhone in the first quarter of 2012 (Isn’t it interesting that the iPhone is often used as a measure of success in the cellular phone market.). Also, as was seen at Display Week in Boston, OLED TVs from Samsung and LG are entering the market this summer with other manufacturers preparing to do the same. Finally, according to the report, OLED-based lighting is also already on the market, and although these products consist almost entirely of low-volume luxury lighting at the present time, the industry is striving toward larger panels for general and architectural illumination markets that may just be the next big things in the lighting market.

 The increased number of products and the move to larger displays are indicators that materials suppliers to the OLED industry will have expanded opportunities to generate revenues selling their materials – from substrates and transparent conductors to organic semiconductors, emissive materials, and encapsulation technologies.

The report quantifies the opportunities that are emerging from the booming OLED display industry and in the nascent OLED lighting market, where the key determinants of success will be device efficiency, lifetime, and reduction in total cost of ownership. They also analyzed the strategies of some of the major players in this space, ranging from giant chemical firms such as BASF, DuPont and Sumitomo to important specialty firms such as UDC, Novaled, and Plextronics. The report considers commercial implications of technology developments and predict what they will mean to the industry overall.  For example, they check out what is going on in the development of longer lifetime blue emitters badly needed by the display sector, and on the availability of quality white emission schemes that have shown great promise for use in OLED lighting applications. The report also contains detailed volume and revenue forecasts for materials used for OLEDs broken out by material type and functionality, as well as by application and by deposition method. 

Visit http://www.nanomarkets.net for more information.

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