“Takking the Wrong Track”
It’s opening day, and sadly, what was once the premier exhibiton in the embedded industry, ESC, has lost its embedded focus. True, it’s getting more difficult to find the emulator, debugger, compiler and evaluation board companies of the 80′s, and mergers, acquitisions, and the industry down-turn have taken their toll.
We were warned bythe EETime Group with their new mantra, “New Tracks, New Courses, New Focus”, but I was unprepared for the different tracks vying for visibility on an un-crowded show floor this first day.
From the failed co-branding of Muilti-core, (which once was a great show in its own right), to the selection of Keynotes from Dell and a company promoting zero-emission EVs, the companies manufacturing processors for embedded appliications, and the development tools that support them are lost in (the exhibit) space.
True, there is the obligatory nod towards TI with the Keynote from Richard Templeton today, but if you’re looking to visit a show that is strictly embedded, then you’ll be dissapointed. I’ll interview some of the embedded survivors today, and in tomorrow’s blog, “The Usual Suspects” I’ll present what’s new and what’s hot in the embedded industry.
By Glenn ImObersteg, Embedded Developer
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