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Author Archives: gimobersteg

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Live from ESC

Thursday, April 29, 2010

“The Usual Suspects–and some nice surprises”   Day 2 of the show was a dramatic change from day 1, with a less than full show floor and what appeared to be a more subdued group of engineers. We’ve been occupying the Digi-Key Tools Xpress booth, and giving away evaluation boards as part of our promotion [...]

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Live from ESC

Wednesday, April 28, 2010

“Takking the Wrong Track”   It’s opening day, and sadly, what was once the premier exhibiton in the embedded industry, ESC,  has lost its embedded focus. True, it’s getting more difficult to find the emulator, debugger, compiler and evaluation board companies of the 80′s, and mergers, acquitisions, and the industry down-turn have taken their toll.

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Live from ESC

Tuesday, April 27, 2010

“It’s Showtime!” Today, the embedded industry prepares for the ESC San Jose Conference, second only to Embedded World in Germany as the premier event in the embedded industry. Although far from its halcyon days in the late 1980’s and 90’s in the Santa Clara Convention Center, complete with extravagant  sideshows of live music and Shiner [...]

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